Best Toothpaste of 2025

Elisa Drew Avatar
Elisa Drew
Last Updated: Jan 13, 2025

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Toothpaste is an essential item for maintaining good oral hygiene. It is a paste or gel that is applied to a toothbrush and used to clean teeth and gums. Toothpaste contains fluoride, which helps to prevent tooth decay and strengthen tooth enamel. There are many different types of toothpaste available, including ones that are designed for sensitive teeth, whitening, and freshening breath. It is recommended to brush teeth twice a day with toothpaste for at least two minutes each time. With so many options available, finding the right toothpaste can help keep teeth healthy and clean.

At a Glance: Our Top Picks

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities Cover#TOP 1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
ftb score rating icon9.9
Crest + Scope Complete Whitening Toothpaste Cover#TOP 2
Crest + Scope Complete Whitening Toothpaste
ftb score rating icon9.8
Sensodyne Repair and Protect Mint Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz Cover#TOP 3
Sensodyne Repair and Protect Mint Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz
ftb score rating icon9.6

Top 10 Toothpaste

Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities

FETEGT89
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities Cover
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities
ftb score rating icon9.9
FTB Score

Crest 3D White Luminous Mint Teeth Whitening Toothpaste is a great way to whiten teeth and enhance your daily brushing routine. It is formulated with fluoride to fight against cavities and removes up to 90% of surface stains. Customers have found the flavor and texture better than the peppermint variety, and found it to be a great value for the money.

What We Like
Effective whitening
Great value
Good flavor
No sensitivity issues
Long-lasting supply
What We Don't Like
Not extremely white results

Crest + Scope Complete Whitening Toothpaste

PR80320576
Minty Fresh
Crest + Scope Complete Whitening Toothpaste Cover
Crest + Scope Whitening Toothpaste - Pack of 3, 5.4 Oz Tubes - Anticavity Fluoride Toothpaste, Fresh Breath, Kills Germs - Tartar Protection, Enamel Protection - Minty Fresh Flavor
ftb score rating icon9.8
FTB Score

Crest + Scope Complete Whitening Toothpaste comes in three 5.4 oz cartons and gives you the freshness of Scope in a toothpaste. It kills millions of bad breath germs, fights cavities and tartar, gently removes surface stains for whiter teeth, and strengthens enamel. Regular brushing with fluoride toothpaste helps in preventing tooth decay and increasing the remineralization process. Enjoy minty fresh breath with this teeth whitening toothpaste.

What We Like
Effective whitening
Minty fresh flavor
Value pack
Gentle on enamel
Removes plaque and tartar
What We Don't Like
Price fluctuations
Could be more economical

Sensodyne Repair and Protect Mint Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz

84040
Sensodyne Repair and Protect Mint Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz Cover
Sensodyne Repair and Protect Mint Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz
ftb score rating icon9.6
FTB Score

Sensodyne Repair and Protect Mint Toothpaste is a toothpaste designed to provide relief from tooth sensitivity while also preventing cavities. It comes in a 3.4-ounce tube of mint-flavored toothpaste, with a stannous fluoride formula that provides lasting protection against sensitivity. The toothpaste is clinically proven for sensitivity relief and lasting protection with twice daily brushing. Customers have found that it has a great taste and freshness, and that it works well on their teeth. It is also recommended by dentists for those with sensitive teeth.

What We Like
Effective for sensitive teeth
Good whitening capabilities
Leaves teeth feeling clean
Highly recommended by users
Fresh breath after use
What We Don't Like
Somewhat pricey
Taste could be better

Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)

151120
6 Ounce (Pack of 2)
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2) Cover
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2)
ftb score rating icon9.6
FTB Score

Colgate Baking Soda and Peroxide Whitening Toothpaste is an excellent choice for anyone looking to improve the whiteness of their teeth. This toothpaste features a unique baking soda and peroxide formula that releases pure oxygen bubbles for a clean, fresh sensation. It helps to remove teeth stains, fight cavities, and promote overall oral hygiene. Customers have noted a significant improvement in the whiteness of their teeth since using this toothpaste, and they have also enjoyed the refreshing flavor. Overall, this toothpaste is a great value for the price and is highly recommended.

What We Like
Effective whitening capabilities
Fresh breath and clean feeling
Good value for money
Gentle on enamel
Suitable for the whole family
What We Don't Like
Quality slightly less than competitors

Colgate Optic White Advanced Whitening Toothpaste

COLGATE
Toothpaste
Colgate Optic White Advanced Whitening Toothpaste Cover
Colgate Optic White Advanced Hydrogen Peroxide Toothpaste, Teeth Whitening Toothpaste Pack, Enamel-Safe Formula, Helps Remove Tea, Coffee, and Wine Stains, Sparkling White, 3 Pack, 3.2 oz
ftb score rating icon9.6
FTB Score

Get a confident smile with Colgate Optic White Advanced Whitening Toothpaste. It contains Colgate's patented 2% hydrogen peroxide formula that deeply whitens teeth up to four shades. The enamel-safe toothpaste fights stains, including those inside the teeth, and freshens breath with a cool, herbal minty wintergreen flavor. It is also an anticavity fluoride toothpaste that helps to protect against cavities. Colgate Optic White Advanced is vegan, gluten-free, and sugar-free, making it a great choice for those who want a healthy and bright smile.

What We Like
Effective teeth whitening
Long-lasting fresh breath
Gentle on enamel
Contains fluoride for protection
Good value for money
What We Don't Like
Not a miracle transformation
Results may vary by individual
#TOP 6

Sensodyne Repair and Protect Whitening Toothpaste

SG_B07C1ZQ5ZY_US
White
Sensodyne Repair and Protect Whitening Toothpaste Cover
Sensodyne Repair and Protect Whitening Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz (Pack of 2)
ftb score rating icon9.5
FTB Score

Sensodyne Repair and Protect Whitening Toothpaste is a toothpaste for sensitive teeth from the number one dentist recommended brand for sensitive teeth. It builds a repairing layer inside the tiny tubules of the sensitive areas of your teeth and provides lasting protection against sensitivity with twice daily brushing. The toothpaste contains an ingredient that is clinically proven for sensitivity relief and lasting protection. It also has a pleasant taste and comes in a convenient 3.4-ounce tube.

What We Like
Effective for sensitive teeth
Whitening capabilities are impressive
Fresh breath after use
Gentle on gums
Highly recommended by users
What We Don't Like
Costly compared to other brands
Tube size is relatively small

Crest Pro-Health Clean Mint Toothpaste

30772059173
Crest Pro-Health Clean Mint Toothpaste Cover
Crest Pro-Health Clean Mint Toothpaste (4.3oz) Triple Pack
ftb score rating icon9.4
FTB Score

Crest Clean Mint Toothpaste is a triple pack of toothpaste tubes that deliver 8 advanced benefits in one convenient toothpaste. With its smooth and foamy formula, it provides a bold and invigorating flavor of cool mint, leaving your mouth feeling fresh and clean. This toothpaste not only protects 100% of your whole mouth, but it also strengthens enamel, resulting in stronger teeth. The Crest Pro-Health Clean Mint Toothpaste is the ideal choice for those looking for a toothpaste that offers multiple benefits in one tube.

What We Like
Effective for sensitive teeth
Mild flavor
Long-lasting fresh breath
Good price for 3 pack
Excellent cleaning ability
What We Don't Like
Leaves firm residue
Less quantity per unit

Fygg Fluoride Free Toothpaste

196852030392
4 Ounce (Pack of 1)
Fygg Fluoride Free Toothpaste Cover
Fluoride Free Toothpaste, Nano Hydroxyapatite (Mild Mint) | Dentist Recommended - for Remineralizing, Whitening, & Sensitive Teeth - Premium Tooth Paste for Adults & Kids Oral Care (4oz)
ftb score rating icon9.3
FTB Score

Fygg Toothpaste for Sensitive Teeth is designed to enhance your oral health with its unique nano-hydroxyapatite formula. This fluoride-free toothpaste helps strengthen your teeth while effectively whitening them. If you struggle with sensitivity, this toothpaste can reduce discomfort, making brushing a more pleasant experience. The formula is crafted with safe and clean ingredients, ensuring you maintain a healthy mouth without harmful additives. Additionally, it supports your mouth's natural ecosystem by restoring pH balance, making it ideal for everyday use. Enjoy a gentle yet effective oral care routine with Fygg's trusted formulation.

What We Like
Contains nano hydroxyapatite
Helps reduce tooth sensitivity
Mild, non-minty taste
Transparent ingredient list
Effective for cavity prevention
What We Don't Like
Wateriness requires more product
Strange initial flavor
#TOP 9

Colgate Max Fresh Toothpaste

61032076
Colgate Max Fresh Toothpaste Cover
Colgate Max Fresh Whitening Toothpaste with Mini Strips, Clean Mint Toothpaste for Bad Breath, Helps Fight Cavities, Whitens Teeth, and Freshens Breath, 6.3 Ounce (Pack of 4)
ftb score rating icon9.2
FTB Score

Experience long-lasting freshness with Colgate Fresh Toothpaste. This pack includes four 6.3 oz tubes of fluoride toothpaste that help fight cavities while providing a powerful rush of freshness thanks to hundreds of mini breath strips. You'll enjoy 10X longer lasting cool than a leading fluoride toothpaste, and the clean mint flavor will keep your breath fresh for hours. Colgate Fresh Toothpaste is perfect for those looking for a convenient way to whiten teeth, freshen breath, and fight cavities.

What We Like
Gentle on sensitive gums
Effective cleaning power
Long-lasting freshness
Balanced mint flavor
Affordable quality
What We Don't Like
Gel consistency can be tricky
No noticeable whitening effect
#TOP 10

SENSODYNE PRONAMEL Toothpaste for Sensitive Teeth Whitening

60000000138068
Fresh Mint
4 Ounce (Pack of 3)
SENSODYNE PRONAMEL Toothpaste for Sensitive Teeth Whitening Cover
Sensodyne Pronamel Gentle Teeth Whitening Enamel Toothpaste for Sensitive Teeth, to Reharden and Strengthen Enamel, Amazon Exclusive, Fresh Mint - 4 Ounces (Pack of 3)
ftb score rating icon9.2
FTB Score

Sensodyne Pronamel Whitening Toothpaste is the ideal solution for people with sensitive teeth. This toothpaste is designed with enamel protection to defend against acid erosion and gently polish away stains. Its teeth whitening power effectively cleans, brightens, and strengthens enamel for visibly whiter teeth that last throughout the day. Not only does it provide true sensitivity relief, but it also fights cavities while taking care of enamel. Say goodbye to painful sensitivity and hello to a brighter, healthier smile with Sensodyne Pronamel Whitening Toothpaste.

What We Like
Effective sensitivity relief
Strengthens and protects enamel
Refreshing minty flavor
Gentle on gums
Good value in multi-pack
What We Don't Like
Mint flavor may not suit everyone
Higher price than standard toothpaste
Best Toothpaste Feature Image

Explore Your Options of Toothpaste

One of the most popular products used in bathrooms is toothpaste. If you want to buy toothpaste, you will find a wide range of products, hence to make the selection easier, we have developed a guide to buying the best toothpaste in the market, in which we detail the basic features that you cannot set aside when making a convenient selection.

Essential Factors To Consider When Buying a Toothpaste

Formula

Buying toothpaste is not a simple task. Although it is a product of regular use and that is popular all over the world, not all dentifrices are the same, so if you expect to get a suitable one, you should consider in the toothpaste comparison the formulas that manufacturers incorporate for product preparation.

Dental formulas are usually divided into three types: natural, chemical and those that combine both elements. The former uses essential oils, myrrh, sage, salt, etc. ingredients, being chemical-free, to promote a healthy denture naturally.

The chemicals, such as hydroxyapatite, fluoride, xylitol, and so on, are made with a pattern that ensures maximum oral protection, using chemical components that are not harmful to health and that promote teeth whitening and shine, through the protection of tooth enamel.

Meanwhile, the latter combines both elements and is convenient because they combine the benefits of both formulas. Selecting a paste depends on the tastes and preferences of the users, knowing that the texture of the cream is usually determined according to the formula.

Flavor

The majority of the buyers look for a good and economic paste, but in addition to this, it is important that the users also consider among the properties the flavor that the product has since this affects the money that will end up destined to the purchase. 

Some, especially those recommended for children, include fruit flavors to be more tolerated by them, like cinnamon, strawberry, lemon, orange, and blueberry. The basic function of toothpaste is to protect the teeth and keep a fresh breath for hours, so flavors such as peppermint or other essential herbs are recommended.

Some types of paste have a reduced mint flavor, which is sometimes not pleasant since the intensity of the taste is related to the cleansing action and the freshness in the mouth. Other users do not tolerate strong menthol flavors and brushing is annoying. Therefore, each person must select the one that best suits their tastes.

Brand

One of the most important factors to consider when buying toothpaste is the brand. Colgate, Crest, Sensodyne, ARM & HAMMER, JASON, Aquafresh and FRESHMINT are all trusted brands that offer high-quality toothpastes. Each brand offers a different range of products, so it's important to choose one that meets your specific needs. Colgate, for instance, offers a wide range of products for different oral care needs, while Sensodyne specializes in toothpastes for sensitive teeth. As with any product, it's important to read the labels carefully to ensure that you're choosing the right toothpaste for your needs.

Does whitening toothpaste really work? And if so, how?

Most whitening toothpastes use some combination of hydrogen peroxide, baking soda, or other abrasives to break up stains and whiten teeth. Some activated charcoal toothpastes claim to whiten teeth by adsorbing plaque and other debris. 

The ADA does support the use of whitening toothpastes with hydrogen peroxide or other abrasives, noting that they can help to remove surface stains and improve the overall appearance of teeth. However, whitening toothpastes will not change the natural color of your teeth or make them any whiter than their current shade. If you’re looking for a more significant change, you may want to consider professional teeth whitening treatments.

Conclusion

We hope this toothpaste buying guide was helpful. It can be tricky to know which toothpaste is best for your needs, but with a little research you can find the perfect one for you. Be sure to check out our other dental care posts for more tips and advice on keeping your smile healthy and sparkling!

Frequently Asked Questions (FAQs)

1. Does hydrogen peroxide stop periodontal disease?

Hydrogen peroxide can be used by dentists to effectively remove plaque and tartar from teeth, which can help in preventing periodontal disease. Some studies suggest that a hydrogen peroxide treatment combined with debridement can reduce the risk of periodontal disease. Gargling with hydrogen peroxide can also reach difficult areas in the mouth, promoting oral health.

2. Can you reverse periodontal disease with brushing?

Unfortunately, advanced gum disease, known as periodontitis, cannot be completely reversed through brushing alone. The damage caused to the teeth and gums is irreversible, and it is not possible to completely eliminate the infection. However, proper brushing and dental care can help manage the condition and prevent further deterioration of oral health.

3. What toothpaste do dentists use during cleaning?

During a dental cleaning, dental hygienists often use a flavored polishing toothpaste that contains pumice, flavoring, and a small amount of fluoride. This toothpaste is more coarse than regular toothpaste and is used after the scaling process, where plaque and tartar are removed using metal tools. The polishing toothpaste helps to further clean and polish the teeth, leaving them smooth and shiny.

Editor's Notes

During our toothpaste research, we found 25 toothpaste products and shortlisted 10 quality products. We collected and analyzed 1,310,616 customer reviews through our big data system to write the toothpaste list. We found that most customers choose toothpaste with an average price of $15.53.

The toothpaste are available for purchase. We have researched hundreds of brands and picked the top brands of toothpaste, including Crest, Sensodyne, Colgate, fygg, Sensodyne Pronamel. The seller of top 1 product has received honest feedback from 385 consumers with an average rating of 4.7.

Written by
Elisa Drew Avatar

Elisa Drew is a really professional copywriter specializing in baby products with five years of experience working as a pediatrician once. She has published a series of baby books purchased by over thirty thousand people in the United States.

Toothpaste Comparison Table

#TOP1
Crest 3D White Advanced Luminous Mint Teeth Whitening Toothpaste, Crest Toothpaste, 3.7 oz Pack of 4 - Helps Remove Surface Stains, Whitens Teeth, Strengthens Tooth Enamel, Protects Against Cavities Cover
#TOP2
Crest + Scope Complete Whitening Toothpaste Cover
#TOP3
Sensodyne Repair and Protect Mint Toothpaste, Toothpaste for Sensitive Teeth and Cavity Prevention, 3.4 oz Cover
#TOP4
Colgate Baking Soda & Peroxide Toothpaste - Whitens Teeth, Fights Cavities & Removes Stains, Brisk Mint, 6 Ounce (Pack of 2) Cover
#TOP5
Colgate Optic White Advanced Whitening Toothpaste Cover
#TOP6
Sensodyne Repair and Protect Whitening Toothpaste Cover
#TOP7
Crest Pro-Health Clean Mint Toothpaste Cover
#TOP8
Fygg Fluoride Free Toothpaste Cover
#TOP9
Colgate Max Fresh Toothpaste Cover
#TOP10
SENSODYNE PRONAMEL Toothpaste for Sensitive Teeth Whitening Cover
BrandCrestCrestSensodyneColgateColgateSensodyneCrestfyggColgateSensodyne Pronamel
FlavorLuminous MintMintMintMintPeppermintWhiteningMintMild MintClean MintMint
Age Range (Description)AdultAdultAdultAdultAdultAdultAdultAdultAdultAdult
Item FormPastePastePastePastePastePastePastePastePastePaste
Material Type FreeFormaldehyde FreeFormaldehyde FreeArtificial Flavors FreeGluten FreeGluten-Free, Sugar-FreeArtificial Color FreeTriclosan FreeFluoride Free, Propylene Glycol Free, Sodium Lauryl Sulfate Free, Paraben FreeSugar FreeDye Free, Triclosan Free, Sulfate Free, Paraben Free
FTB Score
ftb score rating icon9.9
ftb score rating icon9.8
ftb score rating icon9.6
ftb score rating icon9.6
ftb score rating icon9.6
ftb score rating icon9.5
ftb score rating icon9.4
ftb score rating icon9.3
ftb score rating icon9.2
ftb score rating icon9.2
Where to Buy